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Tobias Rehberger – flat: Posters, Poster Concepts and Wall Paintings
The conceptual artist Tobias Rehberger is generally known for his 3D installations, this exhibition of 2D work marks a departure for the German artist; it is the first time he shows his wall-based posters and paintings at the Museum für Angewandte Kunst In Frankfurt, The city where he is also professor of sculpture at the Städelschule.
The selection of works in the exhibition will range from posters the artist designed of his own accord for products of personal significance to him – whether sportswear manufacturer “Adidas” or the farmer “Bauer Mann” in the Frankfurt Kleinmarkthalle – to his wild postings as integral elements of exhibitions.
Rehberger has replicated the logos exactly rather than subverting them by altering the iconography of the brands or products. He takes the view that these images stand as his own works of art simply because he has chosen to create them and believes that it is his aesthetic choice, and the subsequent materialisation and destination of the work, that prevents the posters from being viewed as marketing or advertising. This idea is one that Rehberger has explored repeatedly, notably with his installation of a working cafeteria as his contribution to the 2009 Venice Biennale, which won the Golden Lion Award.
As with these posters, he was posing the question “what can be considered art and why?”
The exhibition in the Museum für Angewandte Kunst Frankfurt will run until the 2nd of May, 2010
Photo top: Tobias Rehberger, “Was Du liebst, bringt dich auch zum Weinen”, Detail Mixed Media, Venice Biennale 2009 Courtesy: Galerie Neugerriemschneider Berlin; shot by: Wolfgang Günzel, Offenbach | Museum für Angewandte Kunst, Frankfurt
WARMENHOVEN & VENDERBOS Olympic Gold
WARMENHOVEN & VENDERBOS designed various official Olympic collections for The Olympic team from The Netherlands. These collections where designed for the brand Asics and the NOC-NSF.
These collections contained street wear-, Fashion sport as well as functional sportswear styles in order to make the garments functional during training and sports activities and perfectly suited as leisure wear in the off times the Athletes had during the Olympic games.
Besides the garment collection, W&V also designed all accessories and special fan/supporter styles
Inspiration for these Olympic collections came from various sources linked to the hosting countries and translated into shapes like for example technical body-lines or retro sports styles. Colours of the Olympic collections where based on the national flag of the Netherlands combined with the colour of the Royal Family; royal blue and orange combined with technical white. Also the combination orange and black was proposed, where black referred to clothing and portait paintings of the Dutch Council of Regency in the Golden Age (17th century).
For some members of the Official Olympic delegation of the Netherlands W&V developed Couture garments which where tailored and cut on their unique sizes and body-shapes; Sportswear Haute Couture.
The official Olympic “Tulip” logo which is used on all items and gear of the Netherlands Olympic team was also designed by WARMENHOVEN & VENDERBOS.
It reflects the melting between a typical dutch iconic flower: The Tulip which has been fused with the Olympic flame.
The end result is a stylised powerful sub logo which shows the spirit of the Olympic Games and has a strong historical link with The Netherlands.
Find more information about Design porjects on the WARMENHOVEN & VENDERBOS website
WARMENHOVEN & VENDERBOS | NOC-NSF | Asics official Olympic gear The Netherlands | More Warmenhoven & Venderbos projects |