Diary 050710






Diary photo (snapshots) entry: production inspection.
WARMENHOVEN & VENDERBOS | Diary 050710
Inez van Lamsweerde and Vinoodh Matadin | Exhibition



Currently the Foam Fotografiemuseum ( Photography museum) is presenting an exhibition of the stunning work by the photographic duo of Inez van Lamsweerde and Vinoodh Matadin. The exhibition is titled: Pretty Much Everything. It shows approximately 300 photographs spanning 25 years of the duo’s career. Art, fashion and portrait works all exist next to each other. By disregarding any chronological order the combinations of images are based on personal, formal, social, political and intuitive associations that show the way the artists have lived with the images for 25 years.
Inez van Lamsweerde en Vinoodh Matadin launched their international career with the publication of ten pages in the British magazine The Face in 1994. It was here that for the first time in a fashion series the models and the backgrounds were photographed separately and subsequently combined into a single image by use of a computer. The series typified van Lamsweerde and Matadin’s hyper-realistic style and was made to celebrate and subvert fashion within the context of a magazine.
Dubiousness is at the base of practically every image they make. Their work is ambiguous in every sense of the word and balances deliberately on the thin rope between fashion and art, perverting both worlds, mirroring the strangeness of everyday life through an extreme enlargement of a singular part.
Since each photograph demands its own dimensions, and some have been shown over the years and have their own existing size and frame style, the exhibition will have a dynamic flow and will read like a huge stream of images – forming one flowing, pulsating sentence rather than divisions that are grouped by size or subject. This showing will draw the viewer into Inez and Vinoodh’s world of constant dualism, duality and ambiguity, as well as their obsession with giving meaning to the surface, while oscillating between horror and beauty, the grotesque and the quiet, and the spiritual and the banal.





Pretty Much Everything is on view from the 25th of June untill September 2010 in Foam Fotografiemuseum, Amsterdam.
Photos Inez van Lamsweerde and Vinoodh Matadin | M/M (Paris) | source: Foam Fotografiemuseum
Football Meets Fashion and lifestyle


Sepp Magazine is an exercise by FIFA in combining fashion and lifestyle with football. It Takes its name from outgoing FIFA President Sepp Blatter. The Magazine explores the issues surrounding football, fashion, life and the FIFA World Cup in South Africa. This is done in a surprisingly insightful way by some of the best photographers and art directors. Sepp Magazine is edited by Markus Ebner and fashion journalist Godfrey Deeny. It is art directed by the talented Mirko Borsche.
For the current installment of Sepp, which hit newsstands this week, Ebner marshaled several fashion luminaries. Ellen von Unwerth contributes photographs of Germany’s rising soccer stars. Karl Lagerfeld dreams—and draws—himself into the game in a series of idiosyncratic watercolors where he drew some of his favorite stars, like Ribery, Kaka and Wayne Rooney, Argentine icon Maradona is rendered by Anna Sui and Clinique collaborator Hiroshi Tanabe. Henrique Gendre portraits models from Brazil posing in the country’s playing colors, as well as architectural photographs of host nation South Africa’s new stadiums and some of the world’s greatest fashion designers created their very own football uniforms. It seems that among them there is also a mini dress football outfit for the national football team of The Netherlands (Oranje). These designer football outfits where shot by Rene Habermacher for this issue.
On paper, high fashion and football are unlikely companions but the team behind Sepp Magazine have turned this project into a fascinating and engaging ultra-glossy biennial.






Photos: Sepp Magazine and Nowness | Verlag Neunundsechzig | FIFA World Cup in South Africa
How You Look At It: a short fashion film by Poppy de Villeneuve

“How You Look At It” is a short fashion film directed and created by Poppy de Villeneuve. The movie is an intriguing cross over and melting between cinema and online viral fashion advertising.
De Villeneuve is a British photographer based in New York. Her father is Justin de Villeneuve, the Sixties fashion photographer who discovered Twiggy, and her mother is the model Jan de Villeneuve. Poppy herself began modelling at the age of 17 but found it “boring” so took up photography instead. She studied at the London College of Printing, and since graduating has worked for publications including Vogue and Dazed & Confused. She also exhibits her work regularly.

Nowness on the film and its director:
“Summer in the city: a bustling, stifling and less-than-calming experience. But even in the midst of blaring car-horns, sweltering commuters and dizzying throngs of irritable pedestrians, there’s a pocket of peace to be found in every metropolis. Such moments of sweet escape provide the inspiration for the How You Look At It film.”
“Poppy de Villeneuve (who has shot for Vogue, Jalouse and Nylon, among others) and starring rising Chinese fashion model Liu Wen, who was recently signed as the first Asian face of Estee Lauder. To create her moment of blissful cool, De Villeneuve took to the serene spaces of New York’s Asser Levy Recreation Center—a turn-of-the-century bath house, replete with Art Deco pool—where, in a heat-induced reverie, a Norma Kamali clad Wen is joined by former Sopranos regular and actor in the Martin Scorcese-produced HBO series Boardwalk Empire Edoardo Ballerini, for a sensual, teasingly ambiguous swimming lesson.”



Video: Poppy de Villeneuve | backstage photos by fashion blogger Hanneli | source: Nowness/luxury group LVMH





















