Warmenhoven & Venderbos invite you to discover the Spring Summer 2010 Collection.
“Some conceptual keywords and key-phrases for the collection are: Imprints of skin , imprints of garments , imprints of sizes. Distortion of or between translation results in distortion between the layers. Meaning and shape are redefined. Shape follows individual body and mind.”
WARMENHOVEN & VENDERBOS designed various official Olympic collections for The Olympic team from The Netherlands. These collections where designed for the brand Asics and the NOC-NSF.
These collections contained street wear-, Fashion sport as well as functional sportswear styles in order to make the garments functional during training and sports activities and perfectly suited as leisure wear in the off times the Athletes had during the Olympic games.
Besides the garment collection, W&V also designed all accessories and special fan/supporter styles
Inspiration for these Olympic collections came from various sources linked to the hosting countries and translated into shapes like for example technical body-lines or retro sports styles. Colours of the Olympic collections where based on the national flag of the Netherlands combined with the colour of the Royal Family; royal blue and orange combined with technical white. Also the combination orange and black was proposed, where black referred to clothing and portait paintings of the Dutch Council of Regency in the Golden Age (17th century).
For some members of the Official Olympic delegation of the Netherlands W&V developed Couture garments which where tailored and cut on their unique sizes and body-shapes; Sportswear Haute Couture.
The official Olympic “Tulip” logo which is used on all items and gear of the Netherlands Olympic team was also designed by WARMENHOVEN & VENDERBOS.
It reflects the melting between a typical dutch iconic flower: The Tulip which has been fused with the Olympic flame.
The end result is a stylised powerful sub logo which shows the spirit of the Olympic Games and has a strong historical link with The Netherlands.