Diane Pernet: A shaded view on fashion film festival

A Shaded View on Fashion Film is a very interesting fashion film festival founded, curated and organised by international fashion icon and celebrated blogger Diane Pernet in cooperation with her co-producers David Herman and Antoine Asseraf. The festival was born in 2008 and back then launched at the Jeu de Paume during the last three days of the Avedon exhibition.

 In this travelling festival she  combines two of her big passions: film and fashion.

Diane Pernet on the subject:
“I would love fashion films to replace fashion shows but in reality I think a major change like that will take quite some time. Certain designers create spectacular fashion shows like Galliano or McQueen, but for the most part watching male and female models walk up and down the catwalk feels a bit last century to me. I think a fashion film is a new way to express a collection. What interests me is the intersection between fashion and film. For the near future fashion film is an additional way of experiencing fashion.”

A shaded view on fashion film festival 2009 trailer

ASVOFF is a festival including a film selection & competition, documentaries, features and installations. The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen. It tries to shake up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium.

Upcoming Festival tour dates and locations:
New York March 5th 2010 as part of F Scope art fair
Moscow, April 3rd 2010 as part of Russia Fashion Week
Hyères fashion festival, April 30th to May 30th 2010 Villa Noailles, Hyères

A shaded view on fashion film festival award

Photos and video Diane Pernet | A shaded view on fashion film festival | A shaded view on fashion blog| Nunzia Garoffolo interview

John Baldessari Conceptual writing

I will not make any more boring Art is an early piece of conceptual text art by John Baldessari but it still has not lost its impact nowadays. It demonstrate his thinking at the time and his developing interest in Conceptual art.

In 1971, Baldessari was commissioned by the Nova Scotia College of Art and Design in Canada to create an original, on-site work. Unable to make the journey himself, he suggested that the students voluntarily write the phrase “I will not make any more boring art” on the gallery walls. Baldessari committed his own version of the piece on videotape. Like an errant schoolboy, he dutifully writes, “I will not make any more boring art” over and over again in a notebook for the duration of the tape. In an ironic disjunction of form and content, Baldessari’s methodical, repetitive exercise deliberately contradicts the point of the lesson to refrain from creating boring art.

I will not make any more boring Art is typical of Baldessari’s work, for not only does it contain humor, but it is also a strategy, a set of conditions, a directive, a paradoxical statement, and a commentary on the art world with which it is involved. Like all his work to date, it addresses, on many complex levels, issues about art, language, games and the world at large.

Photos and video John Baldessari | Sources: Electronic Arts Intermix | MoMA collection | Ubuweb

Maxim Zhestkov: Architectural video worlds

Maxim Zhestkov, a motion-, graphics designer and video artist, is inspired by many different fields like for example: science, fashion, architecture and/or space. He creates architectural worlds where sounds blend with space and shape.

Zhestkov: “I have tried to reflect the concept of the universe between the infinite and border as a pulsating place of energy and magnetism.”

Modul By Maxim Zhestkov

Zhestkov: “Any composition needs to begin with one or two main elements. The smaller the elements, the greater number of them there should be. You need to start with one or two main ideas and gradually build up the smaller elements until the space becomes rich with life.”

Nokia By Maxim Zhestkov

Photos and video : Maxim Zhestkov | Vimeo

Nosaj Thing Visual Show live impression

On the 13th of December 2009  Nosaj Thing, a gifted noise conductor from Los Angeles, premiered his visual performance during the Brainfeeder session at the downtown independent (L.A.). Please read also the earlier posted article about Nosaj Thing and his Visual Show on the W&V Blog  for more information.

The video and photos in this article give a small impression of this stunning live session by Nosaj Thing.

Photos, music and video : Nosaj Thing | Theo Jemison | Vhinla channel Youtube 

Don’t watch this film

The centre figure of Lopez Carlos productions is filmmaker and animator Eugenio Lopez Carlos. His work ranges from film making, animations to VJ-shows and to 3d modelling and texture design. Aside of his commissioned work he also creates autonomous work like his interactive docudrama about conspiracies called: Don’t watch this film. In this film Lopez Carlos blurs the boundaries of fiction and reality. The viewer gets into a roller coaster ride where fact and fiction and urban legends get mixed into a new reality, this reality is often throughout the movie combined with a good dose of humour. What is the truth and what is pure nonsense? what is reality and what is fiction?

 The above video features the None interactive version and has a run time of 32:27 minutes. Visit the Lopez Carlos productions website to view the interactive version.

Photos and video: Eugenio Lopez Carlos | Lopez Carloz productions