A Shaded View on Fashion Film is a very interesting fashion film festival founded, curated and organised by international fashion icon and celebrated blogger Diane Pernet in cooperation with her co-producers David Herman and Antoine Asseraf. The festival was born in 2008 and back then launched at the Jeu de Paume during the last three days of the Avedon exhibition.

 In this travelling festival she  combines two of her big passions: film and fashion.

Diane Pernet on the subject:
“I would love fashion films to replace fashion shows but in reality I think a major change like that will take quite some time. Certain designers create spectacular fashion shows like Galliano or McQueen, but for the most part watching male and female models walk up and down the catwalk feels a bit last century to me. I think a fashion film is a new way to express a collection. What interests me is the intersection between fashion and film. For the near future fashion film is an additional way of experiencing fashion.”

A shaded view on fashion film festival 2009 trailer

ASVOFF is a festival including a film selection & competition, documentaries, features and installations. The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen. It tries to shake up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium.

Upcoming Festival tour dates and locations:
New York March 5th 2010 as part of F Scope art fair
Moscow, April 3rd 2010 as part of Russia Fashion Week
Hyères fashion festival, April 30th to May 30th 2010 Villa Noailles, Hyères

A shaded view on fashion film festival award

Photos and video Diane Pernet | A shaded view on fashion film festival | A shaded view on fashion blog| Nunzia Garoffolo interview