This autumn Museum Boijmans Van Beuningen will be exploring the boundaries of fashion. Today’s fashion designers are entering the area of fine art and in their turn influence the art world. The Art of Fashion reveals the sparks that fly at the interface between fashion and art. New and existing works by twenty-five international designers and artists provide a confrontational visual experience.

Fashion shows and advertising campaigns have had their day. Fashion designers present their work with installations, performances and sculptural designs. Like art, today’s fashion is collected by museums and private individuals. Conversely in recent years artists have been exploring the visual world of fashion. The fixed boundaries between fashion and art have become blurred. For the first time The Art of Fashion combines the two disciplines in a confrontational visual spectacle.

The Art of Fashion has been compiled by guest curators Jose Teunissen (lecturer at ArtEZ Arnhem) and Judith Clark (exhibition maker, London). The exhibition was made possible by the H+F Fashion on the Edge programme of author and art collector Han Nefkens, and by the Mondriaan Foundation and the Prins Bernhard Cultuurfonds.
The Dutch edition of ELLE is the media partner of this exhibition. The Art of Fashion exhibition is a major part of the official programme of Holland Art Cities 2009-2010 and will run until the 10Th of January 2010.

Photos: Hussein Chalayan | Museum Boijmans Van Beuningen